Precept Legal
Identity Design - This identity won bronze award in brands of the world 2011 in legal category
Identity Design - This identity won bronze award in brands of the world 2011 in legal category
Precept Legal is an upcoming law firm in Mumbai, they are specialists in draft agreements for various real estate firms in the city.
The Logo is a representation of the initials P and L. How ever it has a symbolic interpretation that adds further meaning to the graphic. In order to convey the business proposition the 'nib' that forms the P has been used. A nib represents sharpness and the reflection of a good writing instrument as the company is all about legal drafts. The use of a classical font in L that was further edited is done in order to convey lineage and trust. The principles partners are senior lawyers in the city with a strong reputation and trust forms a very important part of a legal practice.
The choice of colours is unique and again imparts a sense of strength and profundity. While the fonts to write precept legal have been used to reflect simplicity, which is a major element of trust as with complex elements it is difficult to gain understanding and ultimately it is difficult to trust something you don't understand.
The Logo is a representation of the initials P and L. How ever it has a symbolic interpretation that adds further meaning to the graphic. In order to convey the business proposition the 'nib' that forms the P has been used. A nib represents sharpness and the reflection of a good writing instrument as the company is all about legal drafts. The use of a classical font in L that was further edited is done in order to convey lineage and trust. The principles partners are senior lawyers in the city with a strong reputation and trust forms a very important part of a legal practice.
The choice of colours is unique and again imparts a sense of strength and profundity. While the fonts to write precept legal have been used to reflect simplicity, which is a major element of trust as with complex elements it is difficult to gain understanding and ultimately it is difficult to trust something you don't understand.
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